|
EuroLink International
Sales & Marketing Consultants
EuroLink is an
International Sales & Marketing Service Provider set up in 1997
by Mr. Joe Mannion. Unlike most other export management companies,
EuroLink is based in its target market: Europe, and is run by
a European. This allows for maximum success for clients seeking
to gain distribution here.
This international
marketing service provider is specialised in the DIY retail area, assisting
DIY product manufacturers who are either seeking to enter Europe or
to grow their European sales. The company has positioned itself as a
quality trade partner for manufacturers of DIY and Lawn & Garden
products. EuroLink offers a range of alternatives to its clients:
On a smaller scale
the company can provide tailored country- or area-specific assistance
according to the needs of the client, as an agent or consultant. EuroLink
also welcomes long term partnerships to act as the European Sales
& Marketing office or Management of client companies.
From his own experience
within this segment of the retail sector Mr. Mannion has seen and met
many companies who, though significant players in their native/domestic
DIY market, have failed to gain successful penetration in Europe.
The cause of their failure in Europe is rarely lack of commitment or
product quality, but rather a lack of market knowledge and contacts.
Without an understanding of the differences between the various European
markets, and how to correctly market their products here, these
companies cannot succeed. EuroLink can get them over this hurdle, and
win profitable incremental business for them.
Just some of our
clients include/have included: the WC Bradley Company (grills,
including Char-Broil, Thermos and the New Braunfels Smoker Company),
Rainbird International (irrigation products), Zircon Corporation
(electronic hand tools), Summit Brands (household cleaners), Better
Living Products Inc (shower dispensers), Pro Products (water treatment
chemicals, testers and soaps), and Leisuregrow (garden furniture
& grills, including The Australian Barbecue Company and Beefmaster
brands).
EuroLink
work on behalf of clients has regularly brings us throughout Europe
and the United States, and as far as Taiwan, while also covering far-away
corners of Australia and South America. This has ranged from single
country territories with hundreds of thousands of €uros in sales,
up to tens of millions across a multitude of continents.
Prior to setting
up EuroLink in 1997, Mr. Mannion held a series of demanding
and challenging senior international management positions. Responsibilities
have included: negotiating with major retailers throughout Europe; (re)constructing
and managing sales organisations; developing marketing strategies and
business plans; working with state aid agencies; new product development
with international teams from Europe, the States and the Far East; market
research; developing multi-country logistics bases; customer and sales
staff training.
Mr. Mannion is
a graduate of Trinity College Dublin where he was awarded an
honours B.A. Moderatorship degree in Modern Languages (German
& French) with distinction for his spoken fluency, and later received
a Masters degree from here. He is also a graduate of the Marketing
Institute with whom he undertook the Graduateship degree in Marketing,
combining his studies with his successful international marketing career.
Mr. Mannion is fluent in German, French and Spanish and is at
ease conducting business in all these languages. Having lived and worked
in the UK, France, Germany, Spain & Portugal, he can combine a deep
understanding of cultural and business differences with his expert knowledge
of and contacts in the European retail environment.
EuroLink
maintains an extensive international network of agents, distributors,
and key retail buyers.
|
